MARKETING RESOURCES
Effective marketing does not have to be expensive. Jewelers of America has developed free, or low-cost, promotional materials and public relations services for every aspect of your marketing needs. Use our materials to attract consumers through advertising and media outreach, impress them in your store, and promote your company at community events.
PR & MARKETING MATERIALS
Promote your store with customizable ad templates, postcards and press release templates. Plus, use the JIC Public Relations Handbook as a guide.
IN-STORE MARKETING MATERIALS
Attract customers and promote your reputation as a professional jeweler with our product knowledge brochures, countertop displays and JA branding material.
COMMUNITY PR PROGRAMS
Reach new customers by using our tiara program and outreach presentations to spotlight your company at local events and schools in your community.
JIC CONTESTS
Participate in Jewelry Information Center's consumer contests and gain greater customer interaction, increase sales and win prizes for you and your staff!
JA 100 CLUB
JA member stores that have been in business 100 years or longer can join this prestigious club and promote their business' heritage and longevity.
ja design competition
The annual Jewelers of America design competition gives national recognition to independent jewelers and their talented staff.
JEWELRY INFORMATION CENTER
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Jewelers of America members benefit from the marketing expertise of Jewelry Information Center (JIC), our consumer education arm. Since 1946, JIC has been an industry authority on the promotion of fine jewelry and watches.
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Through its spokeswomen Amanda Gizzi and Helena Krodel, JIC works aggressively to increase jewelry demand through media outreach in print, radio and television.
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JA Promotional Resources were developed by the public relations and marketing specialists at JIC.
- Visit JIC's consumer education website at www.JIC.org.