MARKETING RESOURCES

Effective marketing does not have to be expensive. Jewelers of America has developed free, or low-cost, promotional materials and public relations services for every aspect of your marketing needs. Use our materials to attract consumers through advertising and media outreach, impress them in your store, and promote your company at community events.

PR & MARKETING MATERIALS

Promote your store with customizable ad templates, postcards and press release templates. Plus, use the JIC Public Relations Handbook as a guide.

IN-STORE MARKETING MATERIALS

Attract customers and promote your reputation as a professional jeweler with our product knowledge brochures, countertop displays and JA branding material.

COMMUNITY PR PROGRAMS

Reach new customers by using our tiara program and outreach presentations to spotlight your company at local events and schools in your community.

JIC CONTESTS

Participate in Jewelry Information Center's consumer contests and gain greater customer interaction, increase sales and win prizes for you and your staff!

JA 100 CLUB

JA member stores that have been in business 100 years or longer can join this prestigious club and promote their business' heritage and longevity.

ja design competition

The annual Jewelers of America design competition gives national recognition to independent jewelers and their talented staff.

JEWELRY INFORMATION CENTER

Jewelers of America members benefit from the jewelry marketing expertise of Jewelry Information Center (JIC), our consumer education arm. Since 1946, JIC has been an industry authority on the promotion of fine jewelry and watches.
JIC promotes JA Supplier Members jewelry through its consumer education website, www.JIC.org; its social media network; and via TV and print editorial coverage.: JIC also drives consumers to JA Retail Member stores through its message of shopping with a reputable, JA jeweler.